<Rene’s educational moment January 18>

You are moving to the close of your sale. Everything seems fine, and then you use a word that triggers all types of unpleasant other thoughts. Images of being sold into something, or of binding yourself into a costly contract with endless payments that you are legally stuck with. Oh no. Better to think a bit more about buying what you propose….

Here are the words that you should not use, and which ones to use to replace these so called ‘scare words’ with:

Cost         –         Total Investment
Down Payment  – Initial Investment
Monthly Payment –  Monthly Investment
Contract   –        Agreement, Paperwork, or   Form
Sign    –             OK, Approve, or Endorse
Buy      –            Own
Sell / Sold  –      Happily Involved, Worked With,   Acquired, or Ordered
Pitch    –            Presentation
Deal –           Opportunity

Good luck changing your sales vocabulary!