(from Rene’s educational moment at BNI on Friday November 3rd)

By now you should all know that the number one reason that marketing fails is due to not hitting its target market. Are you addressing your right target market? How do you know?

Here is a simple way to figure out if you are focused on your target market: Make a list of your top 50 ideal accounts that you don’t have yet. For example, if you are in business to business, what are the top 50 businesses that you would like to sign on next? Then ask yourself, what do these 50 have in common?

Note that over time this list will change. Some you sign up, some say ‘no’ to you. That is okay, just keep adding names back into the list so you have 50 again.

What is your top 50 targeted suspect list?