December 21st educational moment at Winchester Friday BNI

If you have to choose between a product that is recommended by a friend that you have known for years, and a product that is recommended in an ad on TV, which one do you trust more?

That should be an easy answer, the recommendation by your friend of coarse. How about this one: you visit a restaurant and one waiter says: “everything on the menu is great” or the waiter that says: “I would not take the fish”.  You all seem to prefer the waiter that was actually a bit more negative about the fish. Why would that be?

It is all because of trust. We trust people when we perceive that they are looking out for our best interests.

This begs the question: “What are you doing to show to your clients that you are looking out for their best interests?” Assuming you are of coarse. For example, do you really think that not staying in contact with them for longer than a year is a sign of you really looking out for their best interests?