(From Rene’s educational moment Friday October 11, 2013)

We all have it happen to us. You have done several attempts to follow up on a referral you got, or another lead that showed some interest, and then breaks off all communication. You know you have to do at least 5 attempts to reach them. But let’s say you still did not reach them again.

Now what?

You write one email. And this email will only have one line in it. NOTHING ELSE, or it won’t be effective.

Hi <name>, are you still looking for <describe need>?

Hey Bob, Are you still looking for a Fall portrait for your family?

Hi Jim, are you still looking to clean your carpets?

That is all. Restrain yourself. Only one sentence. And see if they respond.